Episode Details
Back to EpisodesMoomin Shop: Licensing and Merchandising For An Iconic Global Brand
Episode 278
Published 6 years, 1 month ago
Description
In this episode, you'll learn from an entrepreneur who saw the need to offer a global brand's merchandise in niche markets.
The Moomin Shop is the #1 Official Moomin online store, providing Moomin fans around the globe with the best of the Moomins merchandise.
For more on the Moonmin Shop and show notes: https://www.shopify.com/blog/moomin-shop-licensing
Tune in to learn
- What is a licensing deal and how it works
- How they use Facebook Lead ads that return 8 times return on ad spend
- The often missing element that makes your customers engage with your content