Episode Details
Back to Episodes
Igniting A Mission-Driven Peer-to-Peer Community With Cure SMA’s Jesse Aynes & Kyle Houlihan
Description
It seems obvious that peer-to-peer fundraising events would be designed with the organization's missions in mind.
However, amidst the critical logistics decisions, competing messaging priorities and the influence of multiple stakeholders, prioritizing a mission-centric approach can inadvertently take a back seat.
In this episode, Cure SMA’s Jesse Aynes & Kyle Houlihan join P2PPF’s Marcie Maxwell for a conversation on the importance of leading with a mission-first strategy. Kyle & Jesse will share how their team is expanding the Walk-n-Roll community by engaging direct mission providers and tell the story of how they launched a new on-site mission experience - and what they learned from it.
In this episode, we’ll also explore:
- The importance of a consistent branding & mission experience - and the distinction between the two
- How their program is evolving to meet the needs and share the stories of the SMA community
- The full-circle impact of the Walk-n-Roll program on Cure SMA’s mission
Mentioned Links
On Social: Facebook, Instagram, LinkedIn, YouTube & Twitter/X
Stay Connected on LinkedIn
Connect with KyleConnect with Marcie
Connect with the Peer-to-Peer Professional Forum
- (00:00) - Welcome to The P2P Soap Box
- (03:34) - Introducing Jesse & Kyle
- (07:25) - About SMA
- (10:40) - Igniting the community around the mission
- (17:58) - The Care Center Network
- (32:33) - Facing Better Problems
- (37:35) - Learn More