Episode Details

Did you always know that you were going to be working in the nonprofit world, or is it something that the universe directed you toward? This is exactly what happened for today’s guest, Kathy Ruiz-Carter. After being diagnosed with a rare skin disorder she started a podcast to find community, then started a membership, then finally landed on creating her own nonprofit, the Lichen Sclerosus Support Network. On today’s episode, she shares what she’s learned along the way and how she’s managed to be profitable from day one. It’s been so fun to see her grow as an executive director, bringing the network’s audience and fundraising efforts right along with her. Kathy is such a light and I can’t wait for you to soak some of that up throughout the episode! 

Topics:

• The challenges that come with starting a nonprofit and finding funding within a niche (and medical diagnosis) that is almost unheard of
• How Kathy grew her nonprofit’s website hits from 17,000 to over 100,000, quadrupled her email list, and doubled her revenue using the methods she learned in the Purpose & Profit Club™
• Using (and extending) Giving Tuesday to increase traffic, engagement, and donations and the power of giving your audience free value 
• Why you should send more (and then some more) emails, even to those who have already donated 
• How to empower your supporters to donate and separate your worth from what they decide 
• Knowing when it’s time to move on from the free information and invest in coaching 
• The process Kathy went through in growing her business from a podcast, then a membership, to a nonprofit 
• Believing that you get back what you put out and trusting the universe to provide for you

For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits like yours. Book your demo here. Read The 2026 Giving Signals Report here. 

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Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
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