Podcast Episode Details

How To Build A Profitable Course And Community In Today's Competitive Landscape | Greg Smith

Season 4 Episode 39

In this episode of the Millionaire Mindcast, we have Greg Smith who speaks about creating an ideal community and culture in your customers and within the organization, gives tips on what’s the best way to create great content, how to be a top content creator, how to do marketing for courses, and tips to monetize your expertise with online courses!

Greg Smith is a lawyer, an instructor, entrepreneur and the CEO and Founder of Thinkific, an all-in-one platform that allows you to create, market, and sell your own online courses. It offers the best tools, training, and support to kick start your own online education business. Greg is passionate about education and has taught thousands of students online and delivers amazing E-Learning experiences.

For Greg, it started from tutoring students in law school, and turning it into a blog. He noticed that more people were getting interested in it. People were looking for options to acquire education outside the colleges. Fortunately, there is an explosion of acceptance of online education as the first place to go to learn. It created a poll from the learners. People prefer to go online first as their first point of contact for learning for a frequent career change, career opportunity and promotion, personal improvement like fitness and health, and the desire to learn more crafts and hobbies.

Greg sees the potential of educating and reaching more people by making online courses. Together with his brother, they’ve created the first mini online course and later started their own company. Now, Greg’s company offers a variety of courses for people who want to create their own courses and memberships, to educate potential customers on their brand and website with full control over the content, pricing, and the business. 

Accordingly, Greg emphasizes the importance of marketing in any business in order to be successful. Thus, the top content creators must be really good in marketing, if not hiring someone else to do it. Greg really invested in his employees, his business and company and made sure that he’s building an ideal culture within the organization. It is a culture that’s concerned for everyone, united, and supporting each other to achieve their individual and company goals.

Currently, Greg continuously helps entrepreneurs grow their business by getting their passion and message and knowledge out to the world. Helping them start their businesses while enjoying more time and freedom to spend with his family.

Some Questions I Ask:

• You’re basically looking for 50% growth on your team over this next year, what does that look like? (03:17)
• When did you see this online business and courses becoming a trend? What led you to the formation of Thinkific as we see and know it today? (03:55)
• Where do you see this whole space going over the next 5, 10, and 15 years moving into the future? (06:09)
• What do you say to people who are thinking earlier that this space is too noisy, oversaturated, and people should not create courses and content to educate? (08:07)
• Give us a little synopsis of what are the varieties of solutions and options that you are offering for entrepreneurs who are looking to create their own course and community to get familiar with your platform. (11:00)
• For those who are thinking of creating a course, membership sites or community, what’s your take on maybe the right or the wrong path or just input around those two different channels in your platform? (12:38)
• Who has been some of the best people that created communities and why do you think they’ve created such momentum using your platform and why they’re so successful? (14:10)
• What do you see some of the big brands or successful brands on your platform doing the way with that some people might want to get in front of them or detach themselves from? (16:52)
• What are some of the

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  Published on 5 years, 8 months ago