Episode Details

Scaling a business is what business owners dream of. And to get to that point, many components are involved as one thing always impacts another. However, it’s worth noting that although the journey towards success isn’t always a breeze, with a lot of hurdles to be overcome, it’s all worth it once you see the work pay off. 

This is what we discuss in my conversation with Patrick Readyhough. He is the owner of a mid-sized roofing company called Pond Roofing that he acquired in the year 2012. He had his fair share of triumphs and trials in business, but it is a mixture of different things that led him to where he is now. We talk about the importance of leveraging your business’s database and how to retain customers instead of always looking for new ones. We also talk about accountability and coaching and how Patrick’s role has evolved over the years he’s been in business. 

Tune in to this episode today! 

Discussion Points: 

0:00 The Elevation Program and Introduction 
6:50 Background of Pond Roofing company 
8:35 Why Pond Roofing prefers to work with homeowners 
10:38 Patrick’s take on the marketing front from his personal experience 
13:54 Leveraging your database for the business 
16:38 Doing a little bit of everything 
17:32 Looking the part so people choose you  
20:27 Tools for measuring off maps  
21:50 How Patrick acquired his company 
27:13 Changes to operations upon acquiring the company 
28:50 Empowering your teams to scale your business 
30:23 Approach Patrick took to making changes in the company  
31:44 Accountability and coaching 
33:22 Finding a better way of doing things 
34:44 How has Patrick’s role changed throughout the years 
37:50 Removing yourself from what you’re doing by bringing other people in 
42:13 How your business can benefit most from you 
43:03 Recruitment, staff, and retention
49:54 Obstacles and friction points that Patrick learned to navigate   
53:43 How Patrick developed into becoming the leader he wants to be  

About the Guest: 

Patrick Readyhough has been in the home remodeling and construction industry for over 20 years. His journey began in college, running painting crews to help pay for his tuition while attending Virginia Tech. After graduating, he gained experience working for a national homebuilder. In 2010, the timing was right for him to join forces with Betsy Pond. Together, Betsy and Patrick fine-tuned Pond’s operations to increase the over

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