Episode Details
Back to EpisodesFive Steps to Boost Sales and Profits with Vertical Marketing
Episode 141
Published 8 years, 2 months ago
Description
Episode 141 - Host Kevin Craine discusses five action items you can use to take advantage of Vertical Marketing. It can be difficult to succeed if you are perceived as a "jack of all trades." Instead, boost your sales and your profits by specializing in one or more vertical markets. Listen for five actionable steps you can take to develop a "beachhead strategy" focused on winning a particular market first before moving into other, larger markets.