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Forrester's Transformative B2B Marketing Playbook

Forrester's Transformative B2B Marketing Playbook

Episode 389 Published 1 year, 9 months ago
Description

In the ever-evolving rodeo we call "B2B marketing," CMOs have a lot to juggle. From navigating demographic shifts to lassoing elusive budget approvals, this episode dissects the critical skills needed to not just stay on the bull, but to lead the stampede in marketing-led transformation. 

In this episode, Forrester's Matt Selheimer shares his hard-earned insights into a wide-reaching range of important strategic recommendations, including: 

  • Navigating the preferences of Millennial and Gen Z buyers 

  • Securing and optimizing marketing budgets with a VC's savvy 

  • Selling in the long-term value of consistent brand investment 

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