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Trad Wife Learns About Gamer Gate 2 & Sweet Baby Inc
In this explosive episode, Malcolm and Simone dive deep into the ongoing controversy surrounding Sweet Baby Inc, a company hired to make video games more "woke." The scandal, dubbed "Gamergate 2.0" by some, has reignited the debate about the influence of progressive ideology in the gaming industry.
Malcolm breaks down the origins of the controversy, which began when a small group on Steam decided to track the games that Sweet Baby Inc had worked on. In response, the company attempted to get the Steam accounts of those involved shut down, effectively taking away their purchased games. This move backfired, causing the group to grow exponentially in what is known as the "Streisand Effect."
The discussion also delves into the racist and misandrist tweets of the woman running Sweet Baby Inc, who has expressed disgust at straight white people and even claimed to have nightmares about being a white male gamer. Malcolm and Simone argue that this blatant racism and the company's attempts to silence critics demonstrate which group truly holds power in the current cultural landscape.
Simone highlights the disconnect between the ideologies of those working in marketing departments and the actual demographics of their target audiences, leading to a fundamental misunderstanding of what consumers want. The pair also discuss the manipulation of crime statistics and the suppression of data that could potentially be used to criticize certain protected groups.
As the conversation progresses, Malcolm and Simone explore the broader implications of the Sweet Baby Inc controversy, arguing that it is indicative of a larger problem of institutional racism and discrimination against straight white males within progressive circles. They assert that now is the time for people to take a stand against this increasingly blatant bigotry and call for a return to evidence-based decision-making in both marketing and politics.
Simone Collins: [00:00:00] and that's what came up with GamerGate. It wasn't necessarily that she, you know, slept her way through her career.
It was that she slept her way through her career, acted like she didn't. And this is also an opportunity that. That women take advantage of a lot and then pretend that they're victimized for it. Whereas men would love to have that chance. They would love to have that chance.
You can access these databases, but you have to give these big reports on exactly what you're going to study and why what you're studying isn't going to hurt anyone's feelings.
Malcolm Collins: Well, not just feelings. It wouldn't care if it hurt white people's feelings.
Simone Collins: If it hurt straight people's feelings.
Sorry, white people aren't people. Anybody who matters. Anyone who's really human. Yes,
Malcolm Collins: she was. What are you thinking? Yeah, sorry, I didn't mean to say something so silly and so stupid. Human people people, not, you know. Yeah,
Would you like to know more?
Simone Collins: No, I need to, you said drama and that sounded fun. And I want to
Malcolm Collins: talk about the Sweet Baby Inc drama. So I was talking to the fan today, right? And they were like, Hey, you should [00:01:00] do more like topical issues and gaming and stuff like that. Because you seem to really like gaming. And I was like, I do really like gaming.
Why haven't I been covering gaming politics? What's wrong with you, Malcolm? And so there's a Event that's going on right now in the gaming space that is sort of being called Gamergate 2 or that's what Celeste is trying to make it. So we're going to go over Gamergate, we're going to go over Sweet Baby Inc, but I want to make this broader than just video game.
So we're going to start with a URL that I sent you on
Simone Collins: WhatsApp. Alright, I'm taking a
Published on 1 year, 9 months ago