Episode Details

Iris Shoor is the founder and CEO of Oribi, a web analytics tool. After two successful startups, she is growing her third startup. Oribi, an AI-based web analytics tool dedicated to making analytics easy for everyone, without the help from analysts and developers. (And, no code needed!) Iris is passionate about simple products, creative marketing, great UX, building a unique culture, and most of all—people. She's on the show talking about how she helps her team aspire to reach their goals with personal development. She also shares how your digital agency can show clients success on their funnels and campaigns by using a new analytics tool.

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1. The best way to inspire your team is by understanding their personal needs for professional development. Understand their career goals and meet them there to encourage growth. Perks like free food and amenities are nice, ultimately not what retains really great team members.
2. Clients don't benefit from reports on their funnels and campaigns. They need to understand where the customers are coming from and why. This helps your clients
3. It's important to set goals with your clients for what success looks like, then measure and benchmark results throughout so clients understand the value you're bringing to the table.

Oribi: Today's episode of the Smart Agency Masterclass is sponsored by Oribi. Check out Oribi.io/smartagency for a free trial. Plus when you sign up for Oribi get 20% off the first three months with promo code: Smart Agency

Jason: [00:00:00] On this episode, I talk with an amazing entrepreneur that's in her third business. She's a rockstar. She talks about personal development of your employees, how to keep them. But most importantly, we talk about how to prove your value. To your clients, so you can actually charge more. I think all of us need to do that. We're always constantly wondering how do we prove our value to our clients? Well, this is the episode for you and it will prove your worth. Hey, Iris. Welcome to the show.

Iris: [00:00:40] Hey Jason.

Jason: [00:00:41] I'm excited to have you on and, so tell us who you are and what do you do? Iris:: [00:00:46] Okay. So I'm CEO for Oribi. I'm a serial entrepreneur. This is my third startup for the other two companies that have been leading the product and marketing. Um, I love marketing and I was always amazed that with how difficult it is to measure marketing. And that's why I started the Oribi and we raised 27 million dollars today. And worked with thousands of customers around the world. And we were doing marketing under the tech set, hopefully, better than other tools.

Jason: [00:01:19] Oh, it's awesome. Yeah. Definitely check out the tool and it was very cool. But before we get into the tool, I wanted to ask you because a lot of agency owners,