Episode Details
Back to Episodes
Fireside: The ROI of Brand Loyalty and Building Loyalty through Brand Storytelling
Season 4
Episode 161
Published 2 years ago
Description
What is the value of a loyal audience?
This is a big question that many brands ask themselves as they evaluate whether or not to pursue brand storytelling. In this episode, we explore the dollars and cents of customer loyalty, how brand storytelling builds loyalty with an audience, and how the countless decisions in the filmmaking process are opportunities to either build or break trust with a brand's audience.
Takeaways
- Brand storytelling helps differentiate a brand and build an engaged and loyal audience.
- Building trust through brand storytelling can have a significant impact on a brand's bottom line.
- Transitive trust is a powerful tool in brand storytelling, where trust in characters on screen translates to trust in the brand.
- Resonating with the audience, choosing appropriate locations, ensuring authenticity, and paying attention to supporting details are crucial in building trust through brand storytelling.
Chapters
00:37 - The Value of Being Different
01:31 - The ROI of Loyalty through Brand Storytelling
03:25 - The Impact of Loyalty on the Bottom Line
04:24 - Transitive Trust in Brand Storytelling
05:49 - Opportunities to Build Trust in Brand Storytelling
06:44 - Resonating with the Audience
07:41 - Choosing Locations that Resonate
Listen Now
Love PodBriefly?
If you like Podbriefly.com, please consider donating to support the ongoing development.
Support Us