Episode Details

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! She now runs her own consultancy “Hannah Spicer Consulting” specializing in email marketing for an equally impressive list of luxury and fashion brands. 

In this episode, we discuss: 

• Why you should prioritize quality over quantity in email lists 
• How to optimise your website pop-ups for to grow your email list 
• The importance of continuous testing and analysis 

 

Dive in: 

[05:45] Encourage sign-ups with incentives and added value. 

[09:13] Constantly test and adapt messaging to change. 

[10:19] Standard email opt-in placements, promoting on social media. 

[14:03] Lead generation ad strategy depends on performance. 

[17:01] Ask for email address upfront, add later. 

[18:32] Hannah’s Insider Tips! 

 

Find the notes here: https://keepopt.com/196  

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**** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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