Episode Details

Be unique but conform. Stand out but look like this to fit in. With a deep desire to make it in the music industry these were the paradoxes Bernii Mac faced. Taking on board the messaging she felt might help elevate her career meant Bernii got swept up in the machine and lost touch with her authenticity which affected her mental health and wellbeing. This experience formed the foundation of Bernii's purpose-driven focus to empower new musical artists. Helping them build their music career with authenticity whilst ensuring that their wellbeing remains centre stage, this is Bernii's passionate vision to becoming the artist. 

KEY TAKEAWAY

"Just remember that you can do it. If this is something that you want, stay true to who you are, stay true to what you want to say and what you believe in and go out there and make it happen."

ABOUT BERNII
Bernii is a session vocalist, vocal coach and founder of the online musical membership Bernii Mac's Becoming The Artist which connects new musical artists to both music business mentors and self-care experts. Based on her own experiences spanning over a 25-year career, Bernii works to spread the message of authenticity, mental health awareness, well-being and self-care in the music business. To further explore this topic and have a chance to join in the conversation, Bernii is running an in-person event with a panel of established music industry speakers held on May 16th, 2024 at The Exchange, North Shields, UK.

CONNECT WITH BERNII

info@berniimacagency.com

https://www.becomingtheartist.com/ 

https://www.instagram.com/becoming_the_artist/

ABOUT THE HOST - AMY ROWLINSON

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