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You're Not The Hero: Sales & Marketing and Storytelling with Stacy Havener | The Jake and Gino Show

You're Not The Hero: Sales & Marketing and Storytelling with Stacy Havener | The Jake and Gino Show

Season 10 Episode 29 Published 2 years, 2 months ago
Description

Join Gino Barbaro, co-founder of Jake and Gino, as he dives into the world of branding, storytelling, and communication with a special guest who's mastered the art of raising capital with an authentic touch.

Guest: Stacey Havener, Founder & CEO of Havener Capital

Episode Highlights:

  • Branding & Storytelling: Learn from Stacey Havener, who has raised $8 billion leading to an additional $30 billion in follow-on assets. Discover the power of personal branding and storytelling in the asset management industry.
  • Communication Strategies: Insights into ethical and fun ways of raising capital, going beyond the numbers to connect with investors on a human level.
  • Gino's Insights: Gino shares personal stories and draws connections between storytelling, mentorship, and success in business and real estate.
  • Stacey's Journey: From aspiring college professor to a leading figure in investment, Stacey shares her unique path and how being the "blue-collar girl from the Berkshires" shaped her approach to business.

 

Chapters:

00:16 - Introduction of Stacey Havner and Discussion on Branding, Storytelling, and Communication01:26 - Stacey's Background and the Power of Raising Capital02:17 - Stacey's Journey from Aspiring College Professor to Investment Success05:02 - The Art of Raising Capital Without a Track Record08:01 - Building Your Network and the Importance of Early Adopters09:26 - Leveraging Personal Connections and Referrals in Business 10:41 - Emotion and Logic in Sales and Investment13:58 - Gino's Origin Story and Its Impact on His Business Approach

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