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Magnus Brooke, ITV Group Director of Strategy discusses the future of Public Service Broadcasting and the funding of 'Mr Bates vs The Post Office'
Description
Magnus Brooke is Group Director of Strategy, Policy and Regulation at ITV where profits are down by 60%. The digital revolution is changing broadcasting fundamentally and destroying former business models. So does ITV have a future as a Public Service Broadcaster? We also discuss the Media Bill and the added responsibility on Ofcom's shoulders - and whether it's up to the job. And the funding of ITV's smash hit 'Mr Bates vs The Post Office'.
“You can't fund dramas on television now, just out of the receipts of broadcasting. And that does create pressure on dramas that are very UK specific. I don't know whether we'll recoup in international distribution what we paid out on ‘Mr. Bates’, we may not ultimately”.
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