Episode Details
Back to EpisodesYouTube Wants to Get Really Personal Despite All the Big Changes in Ad Targeting
Season 2
Episode 9
Published 4 years, 11 months ago
Description
YouTube Ads’ Nicky Rettke, Director of Product Management, discusses how YouTube is working with retailers to develop ads that feature highly personalized lists of products for sale - even as its parent company is leaning away from supporting highly targeted ad messaging across the web. Rettke also shares that the video platform has received a large influx of eCommerce spending during the pandemic.
Guest: Nicky Rettke
Host: Mike Shields
Producer: Kenya Hayes