Episode Details

This week we talk about the broader eco-system of last mile delivery and the role of 3 rd party services. Specifically, we go deep on Instacart, with our special guest Kiri Masters, founder & CEO of Bobsled Marketing and co-author of Instacart for CMOs (a follow-up to her 2019 book Amazon for CMOs). We unpack the key elements of Instacart's business model, what's driving growth, the challenges that lay ahead and where they are likely headed. 

Then we move on to our fast-paced weekly segment “Remarkable or Forgettable?” where we give our hot takes on retail headlines, and deem them wow-worthy, best ignored or somewhere in between. This week's big stories include stellar earnings from LL Bean and RH, Walmart's Project Glass revelations, the battle between landlords and retailers on what counts as a sale and Krispy Kreme's vaccination donut offer.

Kiri Masters is the founder of Bobsled Marketing, a digital agency that helps consumer product brands to grow their sales on Amazon. Specializing in operations, marketing and advertising on online marketplaces (Amazon, Walmart, Instacart), I'm watching the profound shift that's occurring for brands and retailers who are trying to figure out their business model in the age of marketplaces.

Kiri wrote the books "The Amazon Expansion Plan," (updated in 2018), "Amazon For CMOs" (September 2019 - co-authored with Mark Power), and "Instacart for CMOs" (2021 - co-authored with Stefan Jordev), which offer a close-up view of generating predictable results for Amazon sellers, advertisers, and CMOs.

Kiri is a regular contributor to Forbes Retail, sharing the collective wisdom gathered through managing hundreds of brands' accounts on Amazon.

Learn more about what we do at: www.bobsledmarketing.com
Read Kiri's posts on Forbes at: www.forbes.com/sites/kirimasters
Listen to Kiri's podcast at: www.ecommercebraintrust.com
Speaking opportunities: at www.kirimasters.com
Find Kiri's books at: www.amazon.com/Kiri-Masters/e/B01MD17BBK

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Join us to celebrate the release of Steve's new book.

Monday, April 12 at 5pm EST. We'll be joining Trevor Sumner and other retail luminaries for a Remarkable Retail takeover of "This Week in Retail" on Clubhouse.

Tuesday, April 13th at 5pm EST. Join us on Zoom for our Virtual Book Launch Celebration with special guests Seth Godin, Sucharita Kodali and many more. Space is limited, so please register here ASAP.
To pre-order the hardcover or ebook click below.

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Steve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption will be released April 13th and is now available for preorder at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       <