Episode Details

"As we started printing prototypes around eight years ago we really believed it would be 10-15 years before we could print a commercially viable iron, driver or hybrid head primarily due to cost. The cost of those prototypes eight years ago was $500-600 a piece, and those were the cheap ones. So we didn't go to our marketing people or developers at that time to claim that we had something here. But true to form like with most technologies, the advancement of that technology far outstripped what we predicted. It's not just applicable to golf. It's also about printing rocket engines, fuel mixers, very complex automobile parts, medical devices or implants. So the desire the desire to print a 3D metal object was super-high and we benefited from that."

We sit down with COBRA PUMA Golf VP of Innovation Mike Yagley to learn the how and why behind the creation of the 3D printed Supersport-35 putter and to also explore other disruptive initiatives such as their "Machine Learning / The Internet of Things" collaboration with Arccos Golf.

Click on the image below to check out our extended conversation with Mike on our Youtube Channel!

Learn more about Mike on his bio page.

COBRA PUMA Golf collaborated with Hewlett Packard and sik GOLF to design and fabricate their Supersport-35 3D printed putter. Want to see how the HP Metal Jet Technology works? Check out this short YouTube video to find out!

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Show Notes and Mike Quotes
"The cost of the machines came down. The cost of the alloys came down, The throughput went up. The quality went up. To the point where four or five years later we believed we could print an iron and this would be a great entry into the putter business. So my innovation team did something that we don't normally do - we commercialized a product. Most of the time we invent, we engineer and we do a