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Pricing too low will destroy your market! Alexandru Stan, Tekpon
Description
Alexandru Stan has been an entrepreneur for many years and in this episode he shares his beliefs and fails about pricing.
Alexandru is currently the founder of Tekpon, the first marketplace for SaaS companies with a fully transparent pricing model, with a kickback driven business model. Having a transparent pricing model is something Alexandru thinks is important to succeed with Pricing as a Strategy.
This is a summary for Alexandrus key initiative:
- Ensure customer value is achieved with your product or service
- Focus on Customer Success
- Strive to achieve a win-win pricing level
- Have a maximum of 3 packages
- And how he manage to "destroy a market" buy competing with price
So, tune in! To maximize your pricing strategy.
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EPISODE CREDITS:
Produced, edited and mixed by Zveki
Segment jingles composed and produced by Niclas Gozzi and Story of You
Additional music licensed through Stim