Episode Details
Back to Episodes🔊 Escaping the Attention Economy — Resonance Over Reach with Jay Acunzo
Description
Consider this: What if marketing isn’t actually about getting in front of people? 🥸
Today on the podcast, I’m joined by Jay Acunzo, a writer, speaker and award-winning storyteller, who invites us to consider that marketing is all about making people care.
Tune in to learn:
- Why resonance matters more than reach
- How to meet people where they’re at & shift their perspective
- What to do when your work doesn’t get the audience you feel it deserves
And then join The Interweb before March 21st, so you can come to our Spring Social and meet other folks asking these same questions!
👋 Thinking of leaving social media? You don't have to go it alone! Download our free Leaving Social Media Toolkit today
🌈 Want support building a successful, sustainable business without relying on social media? Join The Interweb — our affordable, annual membership for creatives, artists & business owners, who want to share their work & make money without social media.
👩🎨 Get the support you need to create the brand your business deserves. Learn more about Lettering Works branding services today. (sponsored)
✨ Ready to finally figure out relationship marketing & affiliates? Join my friend, Janna Carlson, on Monday, June 22 from 12:30–1:30pm EDT for a workshop: Your 2026 Referral Partner Playbook: Strategies that Work NOW.
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