Episode Details

Something I'm guilty of neglecting is my website copy, even though I know it's such an integral part of my branding. So I was thrilled to pick Website Messaging Strategist + Copywriter Alice Brown's brains on how to improve my website copy (and all of yours too!) 

In today's episode Alice shares the reason why your website copy might feel 'off' and what to do about it in simple, practical terms. We talk about the significance of having an authentic and unique brand voice to sound more human and relatable. 

Ultimately, this episode will encourage you to experiment with your web copy and write it in a way that feels good for your brand. 

Episode highlights:

01:10 The Impact of Website Copy on Business
03:37 The Challenges of Writing Website Copy
17:56 The Power of Personal Branding in Copywriting
38:17 Understanding Different Types of Decision Makers
40:33 Improving Your Website Copy: Practical Tips

Mentioned in the episode: 

• Alice's free guide for collecting customer feedback: https://www.alicewritescopy.com/liz

Don't forget to check out Alice online and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!