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Secrets from a Fractional Chief Marketing Officer with Greg Goshorn CMO
Description
This episode is about reputation marketing and how it can help businesses grow.
Greg Goshorn, a consultant who helps businesses with their reputation marketing, is interviewed by the host, Steve Ramona.
Greg explains that reputation marketing is not just about monitoring or managing reviews, but about using them as marketing tools. He says that positive reviews can have a big impact on a business's bottom line, and that businesses should be proactive about getting and showcasing their reviews.
Greg also discusses different ways that businesses can get more reviews, such as asking customers directly, using a QR code, or including a link to their Google Business Profile in their email signature. He also talks about the importance of responding to both positive and negative reviews.
Overall, the episode is a valuable resource for any business owner who wants to learn more about reputation marketing and how it can help them grow their business.
Here are some key takeaways from the episode:
- Reputation marketing is about using positive reviews to market your business.
- Positive reviews can have a big impact on a business's bottom line.
- Businesses should be proactive about getting and showcasing their reviews.
- There are a number of ways that businesses can get more reviews, such as asking customers directly, using a QR code, or including a link to their Google Business Profile in their email signature.
- It is important to respond to both positive and negative reviews.
00:00 - 01:02: Introduction and welcome by the show host
01:02 - 02:00: Introduction of the guest, Greg Goshorn, and his company
02:00 - 03:21: Importance of reputation marketing and the difference between monitoring, managing, and marketing reputation
03:21 - 04:11: Statistics on the impact of reputation marketing
04:11 - 05:21: How to get started with reputation marketing: free resources, reports, and different service options
05:21 - 07:22: The importance of giving away valuable content and education to potential clients
07:22 - 10:22: How to ask clients for testimonials and different ways to use testimonials
10:22 - 12:13: Industries that benefit most from reputation marketing
12:13 - 14:22: How to reach out to Greg Goshorn and his company
14:22 - 15:39: Tips for asking clients for testimonials
15:39 - 17:57: Additional advice from Greg Goshorn: building reviews and taking action
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