Episode Details
Back to Episodes181 They Might Value Bags of Prepared Food Instead of Cooking
Season 1
Episode 181
Published 5 years, 5 months ago
Description
Here's one of the most fundamental--but often not followed--rules of sales: people buy what they value, NOT what you think is important.
Art shares an example from the grocery store, and a simple exercise to come up with questions to use so that you are sure to sell value every time.