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Syllabus for Success: B2B Marketing Lessons in EdTech
Episode 386
Published 1 year, 10 months ago
Description
EdTech marketers, this show is for you. Everyone else, this show is ALSO for you.
Let's examine the unique challenges EdTech marketers are facing right now:
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They effectively have to market to 50 local markets
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Due to the academic year, buying cycles are highly seasonal
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With budget constraints, customers are demanding efficacy data
Scale, personalization, educating customers, proving ROI—there's a lot to learn from how EdTe
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