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In this episode, Kay has a conversation with Lacey Houston, who oversees sales of event booths and sponsorship for MCI USA.  Lacey discusses the importance of being memorable and authentic in sales and shares personal stories to highlight these points. She advocates for personalized client interactions and learning from failures. Lacey gives her secrets and recommendations to be persistent in the face of rejection. As Lacey puts it, "As a salesperson, you have to realize, you're one in a hundred out there making outreach to that person - that director of marketing, that VP of sales. So it's all about cutting through the noise.  It's one of those points that you emphasize in your book, Uncopyable Sales Secrets - it’s about your brand promise. They're buying YOU. So you have to be memorable."

About Lacey: 

AVP, Client Partnership & Performance

Lacey is a highly motivated, energetic, results driven business professional. She enjoys meeting new people, engaging in meaningful conversations and fostering partnerships for the future.  Lacey manages a sales team that is responsible for selling event booth and sponsorship opportunities for several uniquely different association clients. 

The event world is a fun roller coaster and no day is ever the same! Lacey enjoys working with the sales team she manages to find creative solutions to fuel our customers success while also being a revenue generator for our association clients.

Contact: 

linkedin.com/in/lacey-houston-b2262351

Want to make more sales, grow your business, and stand out in a sea of sameness? Join me, Kay Miller, on the Uncopyable Women in Business podcast for conversations with successful women from all industries. You'll get real-world strategies, lessons, and tools you can use right now. 

I earned the nickname “Muffler Mama” after becoming the top muffler salesperson in the world, and for 30+ years my husband Steve and I have built an 8-figure business. I’m also an author, speaker, consultant. My goal is to provide Uncopyable value. I want you to say, "Wow, I've never thought of it that way!" 

Ready to accelerate your sales and business growth with Uncopyable strategies? Learn more about my services and products:  https://www.beuncopyable.com/kay

Contact:
kay@beuncopyable.com
linkedin.com/in/millerkay