Episode Details

On this week's show, Oscar Orellana-Hyder, the Founder of Cordell Partners, shares his journey from being a sceptic of personal branding on LinkedIn to building a successful recruitment agency in the UAE.

I’ve worked with Oscar since 2021. He was a Hoxo client whilst working for Robert Walters.

He went from someone who thought that using LinkedIn was complete nonsense and was billing £350k per year using only traditional methods, to doubling this within 12 months! 

All through 100% inbound business, generated via his LinkedIn personal brand.

In late 2023, he decided that he finally had the skills and the confidence to launch his own agency. And his personal brand is still generating business all over the region.   

If you're really interested in finding out how a personal brand on LinkedIn can actually pay dividends in terms of revenue, you've got to listen to this episode.

Takeaways

• Personal branding on LinkedIn can have a significant impact on revenue and business growth – when done right
• Living and working in the UAE and how the region values family 
• The value of niche recruitment markets and how to build deeper client relationships with key decision-makers
• Focusing on quality over quantity in the mission to build a reputable and ethical recruitment agency 
• The realities of building a business from nothing in the UAE, how to navigate administrative challenges, and cultivating a strong network of local partners 
• Finding self-sufficient people to help grow your team
• Learning and connecting as part of a community
• Embracing change in dynamic and transient regions

Chapters

00:00 Introduction to The RAG Podcast and Cordell Partners

01:28 Oscar's transformation and launching Cordell Partners

02:52 The name and vision of Cordell Partners

03:49 The importance of family in the UAE

05:41 The influence of family ethics in business

07:34 The niche market of investment recruitment

09:59 Transitioning from corporate recruitment to niche market

11:24 The decision to move to Dubai

13:20 The impact of personal branding on revenue

16:14 Joining Robert Walters and focusing on Abu Dhabi

19:57 The impact of The RAG Podcast and LinkedIn

26:14 The catalyst for starting Cordell Partners

38:11 Setting up Cordell Partners and the vision for the future

45:15 Building businesses from nothing

45:42 Growing the team

46:41 Finding self-sufficient people

47:11 Value of being part of a community

48:08 Future plans and retirement

49:35 Expanding to other regions

50:05 Identity and accents in the region

51:01 Embracing change and transient nature

51:28 Infrastructure challenges

52:25 Living in a transient place

53:19 Future business goals

54:16 Importance of commitment to the region

55:37 Exploring other countries in the region

56:04 Openness to answering questions and helping others

56:56 Sponsor message: Hoxo

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