Episode Details

As the landscape of Japanese e-commerce undergoes a seismic shift, we're fortunate to have e-commerce experts Nick Katz and Gary Huang join us again to unpack the transformation. It's a world where Amazon goes toe-to-toe over local stalwart Rakuten, a surprising twist given the resilience of Japan's physical storefronts during a pandemic that skipped a full lockdown. Their insights shed light on Rakuten's gamble to step away from their cornerstone points program, a move that has sellers keenly watching the horizon for its ripple effects.

Steering through the complexities of international logistics, this episode covers the strategic use of freight forwarding when entering the Japanese market, a journey our expert guests navigated firsthand. We dive into the benefits of Japan's proximity to China, the advantages of trade agreements with other Asian nations, and reminisce about the global hiccup caused by the Suez Canal crisis. These discussions are not just theoretical musings; they're actionable insights for bolstering your bottom line and carving out a niche in one of the world's most dynamic Amazon marketplaces.

Finally, we celebrate the cultural tapestry that is Japanese business ethos, examining the surprising competitive edge that international sellers can unleash with astute analytics and Amazon product reviews. These narratives of success and support—from local sellers to global players—culminate in an invitation to an upcoming event in Okinawa, promising to be an epicenter for networking amongst the entrepreneurial elite. It's here where the theoretical becomes tangible, and where the future of selling in Amazon Japan takes shape before our very eyes.

In episode 539 of the Serious Sellers Podcast, Bradley, Gary, and Nick discuss:

• 00:00 - Sell on Amazon Japan Expert Tips
• 07:47 - E-Commerce Changes in Amazon Japan
• 12:04 - Import Taxes and Duties Abroad 
• 14:25 - Freight Forwarding and Japan Business Opportunities
• 22:16 - Success Stories of Selling in Japan
• 29:37 - Selling in Niche Markets - Japan
• 33:49 - Leveraging Global Reviews for Success

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Bradley Sutton:
Today we've got two of the world's foremost experts on selling on the one Amazon marketplace that you probably aren't selling in, but you need to be Amazon Japan, where sellers are making more profit than all their other Amazon marketplaces. How cool is that? Pretty cool I think. We know that getting to page one on keyword search results is one of the most important goals that an Amazon seller might have. So track your progress on the way to page one and even get historical keyword ranking information and even see sponsored ad rank placement with keyword tracker by Helium 10. For more information, go to h10.me/keywordtracker. Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And it's the middle of the night almost middle of the night here, so I'm in my normal attire of what I wear every night here in my house, but the only people that I can go ahead and keep this on and not have to change back to