Episode Details
Back to Episodes
Brand Strategy Unpacked: Cracking the Cadbury Code
Published 2 years ago
Description
Effective and impactful strategy has been instrumental to Cadbury’s phenomenal commercial success - +22% value sales between 2017 and 2021. Lindsay Gorton-Lee from Kantar unpacks the genesis and activation of Cadbury’s transformation with Mariarita Mugnai, Global Director Insights & Analytics on Cadbury at Mondelez International and Clare Hutchinson, Chief Strategy Officer at VCCP London.
Hosted on Acast. See acast.com/privacy for more information.