Episode Details

Today is an exciting episode because I get to introduce you to a brilliant woman I know you’ll be glad you listened to. Her name is Kim Kiel and she’s a brand voice expert, copy coach, and founder of the boutique copywriting agency Kim Kiel Copy. What Kim has is a true talent for capturing a client’s voice and writing elegant and persuasive copy. Today she shares insight on how to write great copy and how it can forge connections with your client base.

When we talk about copywriting, Kim first differentiates between “copywriting” and “copyrighting”. Copy refers to the words we use to sell our products or services. And a copywriter is someone who writes that copy. Kim came to copywriting through studying environmental science with a minor in communications and then working in fundraising for the nonprofit sector. She likes applying her skills to something that benefits others. Eventually, she translated that talent for writing into her own business so her abilities could assist other business owners in sharing their unique talents with a wider circle of people. 

Our discussion covers so much life-changing insight. Kim reflects on why it’s important to move away from strictly formal writing into something more casual that can build a connection. She talks about how to think about what a brand voice is, how to find yours, how to get past overthinking what to write, and why great copy, like so much in business, is about forging relationships. There is so much about Kim’s advice that touches and inspires me because she gets to the heart of what small business is about. She understands why women’s voices, in particular, need to be heard and how to say what we’re thinking.

Key Moments

01:54 What is copy and what does it do?

06:22 Why Kim believes sales is actually about service and connection

07:58 How to find your brand voice  

• Assess how you speak in person and want to be heard in writing
• How can we make our message stand out among 4000 other marketing messages?
• Why copywriting prompts are so useful in getting your message out

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About Kim Kiel:

Kim is a mom of 2 Fortnight experts and wife to a gentleman who is her biggest cheerleader. Through the pandemic, they tried to become the world’s best family of ping-pong players (and failed).

For 15+ years, Kim has used words to build community, create social change and raise millions for charities and small businesses. 

Today, she primarily works with mission-driven businesses and female consultants, coaches and changemakers. Her true purpose is amplifying the voices of female leaders and changemakers so they can achieve more impact (and revenue) and still have time to travel, hang out with the kiddos, or get cozy with Brené Brown’s newest book. Kim has a knack for instantly capturing her clients' voices. 

When combined with customer research, persuasion and sales psychology, the result is elegant copy that’s clear, delightful and conversion-optimized.

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Resources discussed in this episode:

• WINTER PROGRAM ANCHORED LEADERSHIP ACADEMY
• Kim Kiel Brand Voice workbook
• Kim Kiel writing prompts

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Contact Kim Kiel:

• Website: KimKiel.com
• Podcast: Ill Communication
• LinkedIn
• Instagram

Contact Kari Lotzien | Be the Anchor: