Episode Details

Do you really need social media to build a following? To build expertise? To be successful? It’s something I’ve been thinking about a lot. I think lots of creators are too. The rote advice that you see from the ultra successful people just doesn’t work for most of us. And it doesn’t have to. What if I told you there was a better way. 

As it turns out, today’s guest, my friend and Amazon best selling author of the book start a binge-worthy podcast, Krystal Proffitt, agree: starting a podcast is a great way to build your business. 

In today’s conversation, we talk about why podcasting is the best way to build expertise and trust, why there aren’t too many podcasts, and how you can start a successful one. 

Plus, in the pro show, we talk all about how to do interviews the right way. 

Top Takeaways

• Podcasts are a great, intimate way to get your content in the hands of your ideal audience. And, as Seth Godin put it, they are the generous act of showing up. 
• You differentiate your podcast by making sure your audience feels seen and heard. This could (and should) be through relatable stories, and by engaging with them through feedback. 
• The first thing you should think about, before you every consider which mic to buy, is what’s your message? Without a message, you don’t have a podcast. 

Show Notes

• Krystal Proffitt
• My interview with Krystal on Podcast Automation
• Amy Porterfield

Sponsors: 

• Check out Liquid Web
• Go to http://porkbun.com/HowIBuiltIt24 to get $1 off your next desired domain name at Porkbun!

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Streamlined Solopreneur is the podcast for solopreneurs who want to automate their business and take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health. 

Start with the free Solopreneur Sweep — a step-by-step method for finding where your business is losing time: https://streamlined.fm/sweep

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Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/