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1831 - The Power of Authenticity and Purpose with Kayley Hamilton
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of UPLVL Agency, Kayley Hamilton. Kayley Hamilton's journey is as fascinating as it is instructive. She has a background in entertainment news journalism and a keen eye for what makes a story captivating. She brings this expertise to UPLVL Agency, where she helps entrepreneurs and founders craft and share their unique narratives. Kayley emphasized that having a unique and compelling angle is crucial for making any story newsworthy. It's not just about what you do but how you communicate your vision and purpose that captures the media's attention. One of the key insights Kayley shared is the importance of personal transparency and a mission-driven purpose. In today's media landscape, authenticity isn't just a buzzword—it's a necessity. Audiences crave real connections and stories they can relate to, and that's where UPLVL Agency shines. They work with founders across various industries, from wellness and self-development to tech and marketing, all united by a strong mission to uplift others. Kayley also shed light on the value of visibility campaigns. Earned media placements—such as podcasts, articles, and TV segments—are gold for entrepreneurs looking to elevate their brands. She encourages anyone interested in expanding their reach to visit the Uplevel Agency website and consider how a strategic visibility campaign could benefit their business.
Key Points from the Episode:
- Introduction of Kayley Hamilton, founder, and CEO of UPLVL Agency
- Kayley's background in entertainment news journalism and transition to working with entrepreneurs
- Importance of storytelling in public relations
- Emphasis on the need for founders to have a unique and compelling angle for newsworthiness
- Significance of personal transparency and mission-driven purpose in engaging with the media
- UPLVL Agency work with founders in various industries, including wellness, self-development, tech, and marketing
About Kayley Hamilton:
Kayley Hamilton, the visionary founder of UPLVL Agency, boasts a remarkable career as a 2X Emmy-Award-winning celebrity news reporter, journalist, and producer. Raised in Colorado, Kayley's childhood fascination with Hollywood's spotlight and celebrity influence fueled her dream of connecting with stars on a personal level. Overcoming shyness, she pursued her passion, becoming a prominent red carpet reporter and interviewing A-listers like The Rock, Kim Kardashian, and Chris Pratt at prestigious events like The Oscars and The Golden Globes. With 8+ years in celebrity journalism, Kayley transitioned in 2020, seeking guidance through media, podcasts, and virtual talks. In 2021, she founded KAYLEY MedPublished on 1 year, 4 months ago