In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder & CEO of Regal, Alex Levin. Alex's journey with Regal began during his tenure at a large home services company. He and his co-founder observed a common thread among customers: despite the digital age, people craves human interaction before finalizing a purchase. This was a lightbulb moment for them, as they realized the market lacked tools designed for personalized customer interactions. Thus, Regal was born. Regal is a platform that harnesses real-time data on customer behavior to facilitate personalized outreach across various channels, including phone calls, SMS, and email. This isn't just about driving sales; it's about fostering genuine conversations that lead to meaningful relationships between businesses and their customers. The platform has found its niche in sectors where customer engagement is not just a nice-to-have but a critical component of success. Healthcare, financial services, local services, and education are among the industries that have seen significant improvements in customer interaction through Regal's capabilities. Alex also discussed the significance of branded caller ID in outbound calls. In an era where spam calls are rampant, it's crucial for legitimate business calls to be recognized by customers. This feature alone can lead to higher engagement rates and ensure that important calls are not dismissed as nuisances. A key insight from Alex pertained to consumer behavior and the preference for real-time, personalized interactions. While people avoid brand calls due to spam, they are more open to conversations immediately relevant to their needs, such as education or healthcare inquiries.
Published on 1 year, 4 months ago
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