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Ep 32: Defining Your Brand (It’s Not What You Think It Is)
Description
When we see the golden arches, a swoosh, or an apple with a bite out of it, we instantly know what organization it is. But immediately after you see those icons, you have an instant feeling, thought, or opinion. In that moment, you have identified what the brand means for you. Your organization is no different. Let’s take a look at what truly defines your brand.
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