Episode Details

In this episode of Add To Cart, we are joined by Steve Blick. In a past life, Steve was a school teacher, but now he educates grown ups about beer as the head of Direct to Drinker at Stone & Wood. In today’s chat Steve dives into the complexities of running a website off the back of two different platforms, how a subscription offering has changed how they interact with drinkers and how the majority of the Stone & Wood team own part of the brewery.  

Links from the episode:

Stone & Wood

CUB 

Bold 

Excelify

Aramex 

Signet (sponsored)

Shopify & J B Hi Fi (sponsored)

Questions answered:

• What are the unique challenges of selling beer online?
• How and why did you start a subscription element to the business?
• How does your employee share programme work?

This episode was brought to you by…  

Signet

Shopify Plus

About your host: Nathan Bush from 12HIGH

Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Steve Blick from Stone & Wood

Steve has spent the last ten years at Stone & Wood in various roles, primarily in the Sales & Marketing space. He has enjoyed learning from the founders and getting involved in building the business. Over the last couple years they’ve been putting a fair bit of effort into connecting with drinkers online and building an e-com offer that is relevant. Turns out people are happy to jump online and get a carton of beer delivered fresh from the brewery to their front door.

You can contact Steve at LinkedIn

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Connect with Nathan Bush on LinkedIn