Episode Details
Back to Episodes
Help! My Client Wants to Test My Copy! (Episode 171)
Episode 171
Published 2 years, 7 months ago
Description
“Wait, my copy is going to be put to the test?! What?!” Anything that mentions the word “test” always sounds scary but don’t panic! When a client starts to talk to you about potentially running tests on your copy, this is something that you should not only embrace, but even be excited about.
Testing your copy is a chance for you to better serve your client, allowing you to learn a lot about what resonates with a particular audience. In this episode, Nicki and Kate discuss how testing works, as well as different opportunities for testing copy that could help you deliver more value and drive better results.
---------------
Mentioned on this Episode
Related Links
---------------
Get Free Copywriting Training here