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#28 Email and SMS for DTC EComm Subscription, Bobby Callaghan, CEO & Founder of Retentio
Episode 28
Published 2 years, 8 months ago
Description
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Bobby Callaghan
Hype man & Announcer: John Potito
Timestamps:
00:06 Introduction
00:45 Excitement for email and SMS
01:36 Retention marketing deep dive
03:16 Right message, right time focus
04:56 Learning from past mistakes
06:06 Art and science of email marketing
08:07 Benefits of being a generalist
10:36 Subscription model advantages
13:26 Agency insights and future plans
17:04 Effective email subject strategies
20:27 Organic marketing approaches
25:10 Challenges of email attribution