Episode Details
Back to EpisodesPain, Problem, Solution: What are they feeling?
Description
What is it?
How do I fix it?
Can YOU help me fix it?
Those are three very different questions that people ask at different places in their journey. And by people, I mean YOUR people. Depending on what their level of awareness is, your clients are asking these three different questions and you can’t just answer them all or speak to them all at once.
In today’s episode, we’re going to talk about the difference between pain, problem, and solution awareness and how it can help you consider your marketing so you can connect and love them no matter where they are now!
I get into:
- The difference between pain, problem, and solution awareness
- What your clients are feeling depends on where they are in their journey
- How to speak to your clients at different levels of awareness
- Considering where your most recent clients came from
- Speaking to just one person at a time
- And more!
Links and Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES
This month's Episodes: The Four Agreements of Collaboration, Getting Picky About Your Collaborations in Business
Connect with ME! Your loyal host, Emily Aborn
I’m a Copywriter, Speaker, and podcast host. I live in the backwoods of New Hampshire, where I spend my non-working time hiking, reading, and playing Crib Wars (an intense version of Cribbage IYKYK).
Email: emily@emilyaborn.com
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