Episode Details
Back to Episodes2 - What are your marketing priorities? Where do you start?
Episode 2
Published 5 years, 6 months ago
Description
This episode answers the question "How do I prioritize my marketing initiatives"? First, do a gut check. What's the status of your current marketing function? Then, ask how your marketing team can get closer to revenue and reduce funnel friction.
Additional resources:
- Dave Gerhardt - the "get closer to revenue" guy
- Marketing is like driving a car - an article by Stijn Hendrikse