Season 5 Episode 22
I discuss the importance of an "About" page for your business, inspired by insights from using Crazy Egg's heat maps on Swim University's homepage. I share my discovery of the high interest in the "About Us" section and brainstorm ways to enhance it for better SEO and user engagement. I outline key elements for an effective "About" page, including a compelling mission statement, company history, team information, and the significance of establishing expertise, authority, and trust.
Published on 1 year, 10 months ago
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