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Mid-funnel is your strategic target - with Myriam Jessier
Season 2024
Episode 188
Published 2 years, 3 months ago
Description
Myriam Jessier and David Bain discuss how mid-funnel is your strategic target.
Discussion points include:
What do you mean by mid-funnel?
How do you identify Mid-funnel opportunities?
What are good goals for Mid-funnel opportunities?
Can you not work with both traditional marketing funnels and customer journey mapping?
What are the typical touchpoints where SEO is overshadowed where search is critical?