Episode Details

Michael Corcoran is the mastermind who led RyanAir's game-changing social media strategy. With a knack for reshaping brand perception and driving organic reach, Michael has earned a reputation as a visionary leader in the digital marketing landscape. His innovative strategies and expertise continue to redefine the way brands engage with audiences in the ever-evolving realm of social media.In this episode, he shares:• How they built the WORLD's No1 corporate TikTok account• The EXACT social strategy that gave them 1 BILLION in organic reach• The LIES that make social media a pyramid scheme for most brands• Why 99% of social content is trash• The behind the scenes of RISKY tweets about Jadon Sancho and Prince William+ loads more!This is an absolute marketing masterclass; if you care at all about social media, you’re not gonna wanna miss this.Get a FREE Email breakdown of this business: https://callummcdonnell.substack.com/Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnellFollow Callum on socials:Instagram - https://www.instagram.com/thecallummc/Tiktok - https://www.tiktok.com/@heycallumTwitter - https://twitter.com/McdonnellCallumLinkedIn - https://www.linkedin.com/in/callummcdonnell/Work with Callum: https://bit.ly/4qZEbBJFollow Michael:Twitter: https://twitter.com/lemachine/Instagram: https://www.instagram.com/le_machine/LinkedIn: https://www.linkedin.com/in/michaelrichardcorcoran/Timestamps:00:00 Introduction01:16 Getting the Job at Ryanair04:35 Challenges at Ryanair06:16 Strategy Behind Ryanair's Social Media Success09:25 Importance of Understanding Your Audience10:33 Authenticity in Social Media12:33 The Role of Strategy17:01 The Impact of Ryanair's Social Media Strategy22:35 Challenges of Reactive Content24:55 Ryanair's Reactive Content33:17 The Call From Kensington Palace46:52 Red Circle40:18 The Sancho/Bartlett Incident44:47 Reality of Being a Brand on Social Media45:16 Strategy of Disruption46:09 Always-On Content46:56 Social Media Pyramid Scheme54:38 Social Media for Brands01:06:48 Why Michael Left RyanAir01:09:38 The Future