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What Consumers Want From Brands
Episode 1880
Published 2 years, 1 month ago
Description
Spencer Burke, SVP of Growth at Braze, delves into consumer expectations for brands.As AI enables deeper personalization, marketers must balance consumer desires for tailored experiences with concerns about data privacy and security. Consumers are skeptical about sharing personal data and demand transparency from brands regarding how their data is collected and used. Today, Spencer discusses what consumers want from brands.
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