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The AdTech Forum Series 1: Episode 4 (Creative)
In this episode, we talk with Nikhil Lai, of Forrester, on the intersection between creative and performance marketing - Nikhil is as sharp and well-spoken as they come.
4 Takeaways:
- Creative Empowerment: Creative assets are the underutilized secret sauce in today's marketing mix
- Innovative Testing: Breaking down ad components and testing variables allows for precise optimization
- Forester's Vision: Stay tuned for Forrester's upcoming initiatives, including a comprehensive analysis of creative technologies
- Cultural Shifts: Bridging the gap between creatives and performance marketers is key to #AdTech creative adtech Innovation.
Big thanks to our Inaugural Series Sponsor, Flashtalking by Mediaocean
Published on 1 year, 10 months ago