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Season 1 Episode 4: Own brand or Branded - Buyers are responsible for everything!
Description
In this episode we explore the differences between own brand development and branded buying, discuss how Buyers are responsible for everything and we have a giggle about some sampling mishaps. Both types of Buying have their pros & cons, so if you’re looking to get into Buying it’s good to be aware of your strengths and also the type of buying that the retailer, or department, you’re applying for is focused on, so you can make sure that you’re joining a business that you’ll be happy with and plays to your strengths!
These are the top 3 skills we think you need to be successful in these types of Buying roles -
1) Creative; whether it's product design, range building, price engineering or brand positioning, it's important to think creativily.
2) Collaborative; a open mindset to work with your designer, merchandiser and brands
3) Numerical; it's good to be a creative who understanding numbers - even if you have a merchandiser to do the crunching, an awareness of what the figures mean is essential and something you can learn!
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