Episode Details

Episode 67: Doing Less Better with Justine Beauregard

In this illuminating episode of The Pursuit of Badasserie: The Podcast, we had the pleasure of interviewing Justine Beauregard, a sales coach and trainer helping entrepreneurs who are tired of chasing traffic, money, and followers. 

Justine shares incredible insights on focusing on impactful actions, understanding individual goals, and aligning actions with desired outcomes, while delving into the pitfalls of confirmation bias, the importance of joy in daily activities, and the need to bridge gaps instead of extreme strategy shifts. This podcast has so many action-oriented tips, that it might literally blow your mind!

Let’s measure the impact of our income-generating activities, define our goals, and evaluate whether our actions align with those goals. Justine's wisdom serves as a valuable guide for entrepreneurs seeking balance, impact, and sustainable success in their journey. Let’s get after it!

In this episode, we discuss:

• Justine's childhood experiences with puppet shows and friendship bracelet businesses

• Detour into corporate gigs and eventual return to entrepreneurship

• Work in tech companies and publishing

• Transition to startup life and later, non-profit work

• Pivotal decision during pregnancy – choosing between non-profit work and staying home with her child

• Initial struggles and postpartum difficulties

• Hiring a business coach for guidance

• Shift from consultant to coach and trainer

• Importance of Learning Business Skills

• The realization that it's not just about knowing a lot but also running a business effectively

• Focus on impactful actions and promoting oneself

• Doing Less, Doing Better

• Emphasis on quality over quantity in business actions

• Understanding individual goals and aligning actions with desired outcomes

• Navigating Confirmation Bias

• Discussion on the pitfalls of confirmation bias in decision-making

• Importance of challenging assumptions and seeking diverse perspectives

• The Role of Joy in Business

• Justine's perspective on infusing joy into daily activities

• Avoiding cycles of despair and focusing on joyful, purpose-driven actions

• Bridging Gaps vs. Extreme Strategy Shifts

• Encouragement to bridge gaps in current strategies rather than making extreme shifts

• Finding a middle ground and making intentional adjustments

• Income-Generating Activities

• Challenge to clearly define goals and evaluate whether actions align with those goals

• Questioning the reliance on referrals without an intentional process

• Measuring Impact and Avoiding Despair

• Encouragement for entrepreneurs to measure the impact of their actions

• Avoiding cycles of despair by focusing on purpose, joy, and sustainability

• Designing Businesses Around Joy and Purpose

• Justine's insights on designing businesses that align with personal joy and purpose

• Balancing impact, sustainability, and success in the entrepreneurial journey.

Find Justine:

https://www.justinebeauregard.com/

https://www.instagram.com/justinebeauregardcoach/

https://www.facebook.com/JustineBeauregardCoach

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