Episode Details

You create content to build an audience...not the other way around!

​This week, I'm proposing that you create your content for an audience of one, and my guest, Jody Maberry, is living proof that this strategy works.
​
​There are only two ingredients to this recipe:
​

1. Do content that you're passionate about.
2. Show Up.

​It's as simple as that. And, if you have any doubts about your abilities or my advice, perhaps Jody's story will boost your confidence in both.
​
Key Insights

• You don't need a big audience to launch
• ​Jody started his podcast for park rangers with an audience of zero
• Read Kevin Kelly's book: 1,000 True Fans (linked below)
• Jody built another podcast literally for 1 specific person
  
• Do consistent production about content you're passionate about
  
• Don't concern yourself with audience size - be consistent. Show up!

Youtube And Transcript

https://www.rayedwards.com/650

Links

• ​1,000 True Fans: An excellent book by Kevin Kelly
• JodyMaberry.com: Visit to learn more about today's guest, Jody Maberry
  

• Listen Now