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New York Fashion Week Edition: Tibi’s Amy Smilovic — ‘Every day, I'm grateful we’re not working with any department stores in the US’
Published 1 year, 11 months ago
Description
Twenty-seven years ago, Amy Smilovic and her husband launched Tibi in Hong Kong. Though it was a struggle to get there, the currently NYC-based brand looks much different today. For starters, it’s largely void of prints. And the brand’s direct sales now make up a majority of the business.
On this New York Fashion Week edition of the Glossy Podcast, founder and creative director Amy Smilovic discusses her brand’s evolution, including its new, pandemic-driven approach to independence. She also discusses her signature “creative pragmatist” style, her thought process when choosing retail partners and her reason for ditching the runway show for fall 2024.