Episode Details
Back to EpisodesThe Power of Owning Your Reader’s Experience with Matt Briel from Lulu
Description
Episode 205 / This episode is all about harnessing the power of direct connection with your readers. Matt Briel from Lulu discusses the value of direct sales as we move away from a distribution-first publishing model.
- Importance of owning customer data
- Why you should start building your direct audience even if you only have one book
- Using Lulu for Kickstarter fulfillment
- Order Import Tool: upload csv files for order fulfillment of crowdfunding or direct sales that Lulu prints and ships for you
- New features that are coming to Lulu, including ribbons and endpapers
- Lulu’s website plug-ins for direct sales
Website: Lulu.com
Lulu’s Publish & Prosper Podcast: https://www.publishprosperpodcast.com/
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