Episode Details

Ever wonder how an Amazon seller jumps from zero to hero with a product that defies the odds? In our first-ever Seller’s Edge Series episode, let’s explore success stories, product journeys, and every tactic that will help you find your first or next E-commerce product. Special guest Shivali Patel, brand evangelist at Helium 10,  joins us bringing the heat with a story of how a $45,000 revenue bomb was dropped in just two weeks after launching in Q4, proving that with the right strategies, such as leveraging BlackBox for product research and adding unique value, anyone can stand out in the crowded Amazon marketplace.

Finally, for those ready to expand their horizons, our brand, Manny’s Mysterious Oddities, is branching out into the bat niche, where opportunities lurk in the shadows. Using Amazon’s Product Opportunity Explorer and Helium 10’s BlackBox, we dissect how to scout and validate new product extensions for your Amazon brand. This episode isn’t just about telling you what worked; it's about showing you how to pivot and roll with the punches, finding those hidden gems in the market, such as bat-shaped bath mats, that could become your next big win. And for the cherry on top, resources and podcast episodes are flagged to help you turn these insights into action. Join us to learn about these actionable strategies, and let's raise the stakes in your Amazon selling game.

In episode 533 of the Serious Sellers Podcast, Bradley and Shivali discuss:

• 00:00 - Sellers Edge Monthly
• 00:31 - Strategies for Finding Profitable Amazon Products
• 04:50 - Discover New Business Opportunities at Trade Shows
• 15:55 - Profit Margin and Sales Success 
• 19:16 - Discovering Product Opportunities on Amazon 
• 24:16 - Bat Niche Product Opportunities Exploration
• 30:47 - Launch New Product At A Higher Price
• 31:29 - Advanced Keyword Research and Product Opportunities
• 37:27 - Combining Amazon Brand Analytics and Helium 10 BlackBox Data
• 42:36 - Brand Analytics and Launch Strategies
• 43:38 - Accessing and Listening to Podcast Episodes

Bradley Sutton:

Today is our first ever Sellers Edge Monthly Training. In this episode we're going to go over how I found a brand new product that I can come in at a price point twice as much as the competition, and how Shivali was able to sell $45,000 on her brand new product in only two weeks. How cool is that? Pretty cool, I think. One, two, three, four. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And, as mentioned, this is the first in a new series that we're going to do monthly where we go over a different topic in our sellers edge training webinar. I actually recorded this in front of a live audience, so this episode might have a little bit different sound than normally and there's definitely some interactions there, but we have here cut up the highlights from that training and basically I'm going to show you how Shivali took some steps to have a product that nobody can compete with her in and it was over $100 and she was able to get 40% profit and sell $45,000, even though she launched right after Black Friday Kind of crazy. And then how I am launching a product like in the next couple of weeks and I'm going through all the steps on exactly how I found it and how I can have a higher price point as well, and we go o