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#26 B2B SaaS Growth & The DTC EComm Connector, Chase Mohseni, CMO, HeatMap
Description
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Chase Mohseni
Hype man & Announcer: John Potito
Timestamps:
00:06 Introduction to Always Be Testing podcast
02:05 Exploring the concept of a "vibe check"
06:05 Trusting gut instincts in decision-making
07:50 Dive into surround sound marketing strategies
11:09 Transition from paid marketing to SaaS brand
15:25 Importance of frameworks and personal connections
19:13 Impactful frameworks and the growth loop concept
23:40 Importance of customer feedback and understanding needs
27:31 Building enduring businesses and avoiding quick fixes
30:49 Goals for Heatmap: best CRO software
34:41 Importance of being customer-centric and learning machine
40:02 Educating on CRO impact and predictions for 2024