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Google is getting more and more focused on authority, expertise and experience - Andrew Cock-Starkey
Season 2024
Episode 180
Published 2 years, 4 months ago
Description
Andrew Cock-Starkey and David Bain discuss how Google is getting more and more focused on authority, expertise and experience.
Discussion points include how too many people are still too scatter-gun with their approach. Andrew shares some advice on how to focus down on topic areas and really demonstrate your Expertise, Authority and Experience to search engines.